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How Sephora blended a stand-out beauty video strategy
Sephora has since rolled out a bevy of digital “experiences” for its beauty-obsessed customers, implementing beacon technology, a virtual makeup-artist application on mobile and an expedited shipping...
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How KFC Is Fighting Rumors of Scary Mutant Chickens in China
If your brand is caught in a bad rumor, there are two things you can do- file a lawsuit against the ones who spread the rumor, or make fun of yourself around the rumor. KFC China is doing both. Read...
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Defying Tough Times, These Four Foreign Brands Are Successful in China
China can be a rough market for foreign brands these days, and this month brought a few jarring reminders of that. Read more The post Defying Tough Times, These Four Foreign Brands Are Successful in...
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How Nike Turned Running Shoes Into Fashion
The first Nike shoes were made in a waffle iron. The running field near the Oregon home of the runner and trainer Bill Bowerman was making a transition from cinder to an artificial surface, and he...
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Here’s Why Burger King Revamped Its Packaging
Updated packaging design seems to be the latest trend among fast-food chains—McDonald’s and KFC recently refreshed theirs—and earlier this month Burger King tapped Turner Duckworth’s London office for...
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Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their...
Influencer marketing is a popular strategy for B2C content marketers, but none have approached it with a more solid foundation and open mind than Marriott. In the past,influencer marketing was focused...
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Why Target is betting on in-store beacon technology
Target has implemented beacon technology starting with 50 stores for a better in-store experience. Its main strategy is “more pull than push”. Target will soon prove effectiveness of beacon in how to...
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Awesome customisable Kit Kat pop-up comes to Australia
From gourmet McDonald’s breakfast and Nutella doughnut milkshake, Australia definitely is leading Millennial food market. Kit-Kat pop-up studio opened in Sydney where you can create your own Kit-Kat...
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Inside Taco Bell’s Snapchat strategy
Snapchat is a millennial playground. So Taco Bell has handed the keys to its Snapchat kingdom to its very own millennials. Read more The post Inside Taco Bell’s Snapchat strategy appeared first on...
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5 ways brands are using Periscope
Live streaming app Periscope attracted a range of brands almost immediately when it launched in March. Nearly six months in, the Twitter-owned live streaming app has been downloaded 10 million times —...
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The Power of the Hashtag
Whilst there is a long tradition of innovative social media campaigns being used intelligently by large brands, increasingly social networks are playing a central role in social injustice and cultural...
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Coca-Cola pops open beacons’ potential for more precise retargeting
Coca-Cola leveraged beacon technology in movie theaters in Norway to both target and then retarget smartphone-equipped consumers, with 24 percent clicking to collect a free soda while at the theater....
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Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M...
Looking to build on the success of its 2014 Share a Coke campaign, Coca-Cola integrated a Times Square billboard with a mobile activation this summer that helped passersby to seamlessly engage with the...
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Chubbies revamps mobile messaging to effectively engage male shoppers
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic...
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